Anchor 1

Spotify: The Young Ones Brief

The Challenge

Most people don’t think about using Spotify in the car because they’re stuck in the habit of listening to the radio.

My Role

Project Manager
- Supervised project timeline to make sure tasks were done on time and met quality standards
- Scheduled and oversaw budgeting for production
Helped to ideate and conceptualize creative executions
- Sketched storyboards and assisted with ad copy

The Opportunity

To get people in the U.S. to think about listening to Spotify in the car.

Tone

Often irreverent, and never afraid to have an opinion, Spotify speaks to consumers as a fellow fan, because we love music and culture as much as they do. We're a youthful brand - occasionally even a little juvenile - and we're proud to be a bit weird sometimes. After all, aren't we all?

Creative Work